The Ethics Of Sex Appeal In Advertising Media Essay

The Ethics Of Sex Appeal In Advertising Media Essay Every media consumer is alert to sex in advertising. Its pervasive use and misuse are constantly before us, and typically elicit strong criticism (Richmond and Hartland, 1982, p.53). As anyone can see, the employment of sex in advertising has been in our midst for several decades and the reason for it? It works. Advertisements with sexual undertones are remembered over and over again than advertisements that are not. The question to ask though is, how ethical is it to make use of sexual appeals in advertisements? Does sex sell? Actually, sex does not sell, but sexiness does (Cebrzynski, 2000, p. 14). By means of sex appeals in advertising is a good way to aim at specific market segments but not all. Questions like what is identified as sexual appeals in advertising? Where and when should sex be used? Does the use of sexual appeals lead to an advantage for brand remembrance? must be addressed exhaustively. Sex and the Media Today, sex permeates advertising in the United States and in many countries all over the world as contemporary society is extremely fixated with the demonstration of sex in the media as never before. The issue of whether sex sells could be countered by screening the massive quantities of billboards and classified ads which integrate some form of sex appeal or nudity (Pynor, 2004, p. 42). Several reasons have been provided with the use of sexually oriented themes, among them are to achieve product and brand attention, recognition, recall, and sales (Alexander and Judd, 1978, p. 47). Observably, sex is utilized to sell a wide array of products from cars to fashion products, and is meant to attract not only the male customers, but female, consumers as well. The employment of sex as an instrument in advertising can be traced back to the 1800s when the advertising industry noticed the beneficial effect of using degrees of sexuality in their advertising drives. These economic gains include above all else an increase in revenue due to the point of difference that sexual schemes provide for the product. Sometimes, the use of sex also affords shock-value that frequently triggers social debate and helps in the product promotions continuing recall. Author of The Erotic History of Advertising Tom Reichert has this to say Many real-life examples from the 1800s to the present exist to suggest that it has worked, and does work, to inflame not only consumers libidos but their motivations and desires to make purchases. In some cases, sex in advertising contributes to the building of strong, vibrant and long-lasting brands (Reichert, 2003, p. 9). As it is, the incessant use of sex in advertising from the 1800s until these days is a demonstration of the fact that it is an effective tool that works for advertisers. Literature Review Sex Appeal in Advertising Advertising is one of the most prolific and all-encompassing forms of communication in the world (Reichert, 2003, p.20). This type of company to customer communication lifts several concerns about the ethics of advertising because its practice is very convincing and powerful (Treise and Weigold, 1994). Advertising has turned to become an excellent way for business firms to create a positive image for them and for the public to easily adapt to such image. Image creation is a public relations approach that has increasingly aimed young adults and teens because they are not interested on conventional direct advertising (Goodman and Dretzin, 1999), obviously, advertisers target the demographic group of young adults and teens because they account for a huge amount of American consumer spending. The practice of utilizing sex appeal in advertising is nothing new. Sexual images (nudity) can be found in advertisements as far back as the late 1800s and in the early 1900s, it was used to sell soaps, perfumes and creams. These advertisements claimed to transform any woman to become sexier for a mans pleasure and as sex advertising boomed in the 40s and 50s, controversy abound. Until today, a lot of business enterprises find sex appeal as an effective tactic in advertising. When Maidenform bras began to use models with their shirts off, it became the number one bra company and when Jovan fragrance used sexuality to sell its product, company revenues soared from $1.5 million to $77 million in just seven years (Reichert, 2003). In a 1981 study conducted by Reid and Soley, advertisements were more likely to be appealing and immediately recognized if an attractive endorse is used (Severn and Belch, 1990). In another survey, 32% of consumers confessed that there is strong likelihood of them buying a product if it uses an advertisement with strong sexual undertones (Fetto, 2001). Capitalizing on the idea of sex appeal, people sell their products with the notion that such product is for sexy people and to own that specific product can make any person sexy. Such sexiness can be depicted through the clothes being worn, the models poses, the lighting being used in the advertisement, positioning of the models or in their facial expressions, location used, and interaction. Likewise, companies employ this idea to connect the company image with allure and prestige. As it is, sexuality associates brands with sexual activities and increased attractiveness, something desired by consumers (Reichert, 2001/2003). Although the argument that wanton sexual appeals generate off-putting results because of perceptions of disreputable and scheming practices is basic and extremely valid, it also assumes a deliberative, cognitive mechanism. Past research investigations have found that the process of judging whether a persuasive message infringes ethical standards or not demands cognitive effort (Campbell and Kirmani, 2000). Yet end users characteristically spend little time and effort when viewing an ad (Sengupta and Gorn, 2002; Burnett and Moriarty 1998; Kassarjian, 1977). Hence, it is imperative to understand reactions to improper sex appeals under thin slice processing (Ambady, Bernieri, and Richeson, 2000), such as when consumers view ads under constricted cognitive capacity. Without a doubt, unstructured, spur-of-the-moment, uncontrolled responses may be quite different from more cautiously considered responses in the sphere of sex-based advertising. Recent research by Sengupta and Dahl (2008) examined non-deliberative reactions to the gratuitous use of sex in advertising. Men and women in these experiments were placed under high cognitive load while viewing an ad that showed an unequivocal sexual image and a nonsexual image. Unlike previous research that has found that both men and women abhor the gratuitous use of sex in advertising, a gender difference surfaced under constrained conditions, that is, men preferred more the advertisement containing a sexual image (compared to the nonsexual image) whereas women reported considerably adverse mind-sets toward the overtly sexual ad compared to the nonsexual advertisement. Basically, sexual imagery sets off an emotional response or reaction. In other words, viewers are, all things being equal, favorably energized by sexual information (Reichert, 2007, p. 6). With this in mind, advertising organizations employ sex in several different ways to try and convince and influence end users to purchase a product. Individuals seek out and are willing to pay for sexual content in mainstream media (Reichert, 2007, p. 7), an example of this reality is the sale in millions of copies of Cosmopolitan and Maxim each month. These magazines ads have become more competitive and risquà © due to the idea that an ad needs to be noticeable and must draw attention. Some advertisers may push the boundaries of acceptable sexual content because of direct competitive pressure. Certain product marketers utilize a higher proportion of sexual appeals than other marketers because of the nature of the product and the relevance of sex to product benefits (Reichert and Carpenter, 2004). Another approach being used to draw customer attention is the idea that upon purchasing a product, such will make the buyer more sexually attractive, or can have more sex or can have a better sex life (Reichert, 2007), thus, people who are seeking for such qualities are more likely to pay for a product if the ads are sexually evocative. Gender Expression, Sexuality and Advertising This rather outmoded depiction of gender and expression of sexuality continues to be exploited in modern-day advertisements principally because it is an unbeaten prescription that brings in financial incentive and this will continue as long as women believe even if only for a brief moment that acquiring the advertised product will bring them one step closer to attaining the unattainable. As what was pointed out: those who are dissatisfied with their looks, their bodies, their status, make great consumers (Lee, 2003, p. 134). Furthermore, Nancy Etcoff (2000) sums it up well: to tell people not to take pleasure in beauty is like telling them to stop enjoying food or sex or novelty or love. This is an impracticable likelihood because to like and to want is instinctive in human character. Advertisers are intensely conscious of this as they create advertisements filled with representations of dazzling, extremely sensuous women. Women as Primary Focus? For many decades, numerous people believed that women are the major focus of sex appeals employed in advertising, however, this is not necessarily correct. It is true that women look as if they are the target most recognized in sexual appeals, but men have been targeted more recently. If women have often been the targets of sexual advertising, it is because it appears to work in many cases. As it is, sex is a potent and a convenient method of obtaining male attention and making a product desirable and in advertising, it is easy to get a mans attention by using womens bodies and associate it to the idea of getting the women as well if he buys the product (Taflinger, 1996, p.8). The most well known target of women as sexual appeals has been in beer commercials. Usually the ads go something like this a beautiful woman is sitting at a bar and a man comes up and she does not notice him at all. Then he orders a certain kind of beer and all of the sudden, he is desirable to this woman. They then get caught up in the moment and ultimately the man gets this woman (because of the beer). Another example of the man getting the hot woman because of a particular product that supposedly makes the man more desirable to the women is the AXE advertisement. AXE is a body spray for men. In the commercial, the men who use AXE get beautiful women. In fact, AXE is so effective that if in any way you come in contact with this body spray, you will be instantly wanted. There is also a commercial which features an old man getting a young, hot woman because of the AXE effect. Women are exploited repeatedly in advertising as sex appeals. But, some do not become conscious that these advertisements are often aimed at women as well. Victorias Secret is a classic example of this. Advertisers obviously want women to think that if they purchase Victorias Secret products, they could look like those stunning, sexy endorsers on the commercials seen on television or in the print ads. Obviously, these bra and panties are not going to look very good on just anyone, however, at first glance, a woman could think, wow, she looks splendid; I should get that outfit so I can look that good too. In truth, women are not the only focus in sexual appeal advertising. Men play a huge part as well. According to Taflinger (1996), It is rare for advertising to use sex as an appeal for women. Women are often less interested in the sex act itself for its own sake. They are interested in sex for what it can mean in the future. They may enjoy it as much as men, but for them it has far greater significance. Advertising cannot take advantage of a womans instinctive sexual desire because advertisings job is not to build for the future-it is to sell a product now (p. 6). Here, Taflinger attempts to elucidate the fact that women are not interested in sexual appeals on television, rather, they are interested in sex for their future. Although this seems to be correct in some instances, it is questionable when thinking about all of the ads that target men as the sex selling object. Sex Appeal and Product Branding Sex in advertising can also produce positive mind-sets and sentiments about the ad or product brand. Using catchphrases are huge in the industry along with sexual overtones. A popular example is Las Vegass tagline what happens here, stays here (Reichert, 2007). This is very indicative and interesting; people want to go to Vegas so they can find out for themselves what its all about. Sex in advertising is controversial and it is vital to reflect on consumers outlooks and points of view. While many feel there is too much sex in advertising (Treise and Weigold, 1994), most people feel that if sexual commercials are crafted with relevance and aptness, these are more likely to be accepted (Gould, 1994; Treise and Weigold, 1994). Innately, concerns and apprehensions crop up when sex appeal usage are viewed by unintended (Gould, 1994). Similar disquiet appears when advertisers target teens and young adults with these advertisements. There are concerns that these advertisements are venerated by young people and teach these young adults improper conduct (Reichert, 2001). Negative facets of this target audience advertising consist of women idolizing the sexual models being used to endorse a product and compare themselves to the advertisements (Gould, 1994). In a survey, 55.2% of respondents agreed sexual advertisements influence a teens decision to be sexually active (Tre ise and Weigold, 1994). However, the idea in advertising is give and take; the media learns from teens and teens learn from the media (Goodman and Dretzin, 1999). One cannot exclusively say who manipulates whom, so much so that even though end users anxieties arise, sex continues to be used as an powerful advertising approach. Reichert and Carpenter found that the level of sexual advertisements has remained constant from 1993 and 2003; the only thing that had increased was the females level of dressing as it has become more provocative and sometimes offensive (2004, p. 828). It is fascinating to note that some research investigations found the degree of sexuality actually increased over time. Reichert and Carpenter (2004) conducted an extension of a study that evaluated the degree of sex in 1983 and 1993. Magazine advertisements particularly were content analyzed from 2003 and compared with the issues of the previous years. The general outcomes signified that women not only persisted to be represented in a sexual manner, but that the degree of sexuality increased over time. For instance, advertising became extensively more overt from 1983 to 2003 and clothing (or lack of it as the case may be) largely contributed to this. Results revealed that in 1983 only 28% of female models wore sexually explicit clothes. This rose by 75% in 2003 when 49% of models were dressed in sexual attire. Thus, in 2003 virtually half of the models featured were shown with less rather than more clothing to be exact, in 2003 almost 4 out of 5 women who appeared in ads were sugge stively dressed, partially clad, or nude (Reichert and Carpenter, 2004)). Moreover, the images of women that were most sexually explicit were featured in mens magazines. As Linder (2004) found, general interest magazines, such as Time contained the least degree of sexualized images, when compared with magazines aimed predominantly at men and women. The increase of sexuality over time could be associated with the likeness of products that are available today. It is presumed that in 1983 there was not such an immense collection of products available on the market, and therefore did not need to be distinguished from each other to such a great degree. Furthermore, in those years, advertisers were rendered inadequate by the capability of computer graphic technologies. This is definitely not the case today and advertisers frequently resort to stimulating images to make a distinction between similar products. Particularly, according to Reichert and Carpenter, specific merchandise are promoted in a more sexual manner due to the character of the product, such as fragrance and clothing (although clothing is also often used as a means to sexualize other products). Theoretical Framework People are continuously evaluating themselves with others and this is certainly no exception when addressing advertising, particularly among women. According to Stapel and Blanton (2004), an important source of self-knowledge comes from other people. Human beings maintain a sense of who they are by contrasting their own capabilities and characteristics to other people. This so-called social comparison theory was instigated in 1954 by Festinger, who hypothesized that individuals have a longing to appraise their views, judgments and abilities that can be satisfied by social comparisons with other people. Using this premise as a scaffold, many studies have been carried out, predominantly in reference to females which raise the question does advertising take advantage of consumer tendencies to alter their body or image of themselves by creating anxieties and discontent with the self? Relative to its effect on adolescent girls which Martin and Gentry (1997) studied, the answer is yes, advertisers especially of young fashion magazines do exploit this mindset among adolescent girls, who evaluate their physical beauty with that of models in the advertisements. Martin and Gentrys study has proven that, consistent with the social comparison theory, female pre-adolescents and adolescents self-perceptions and self-esteem can be destructively impinged on when self-evaluation takes place. Other studies have suggested that advertising can have a vital role in creating and highlighting a fixation with physical charm (Downs and Harrison, 1985), and may manipulate consumers awareness of what is an adequate level of physical attractiveness (Martin and Kennedy, 1993). This conception of advertisers taking advantage of consumers perception of themselves is unswervingly associated with sex appeal in advertising. Recently, advertisers have endeavored into a contentious area with their use of female sexual images and a focus on distinct body parts, language and sex-role portrayals. These advertisers are profoundly conscious that sex appeal in an advertisement has the capacity to exert a pull on women on the premise of social comparison. In a study conducted by Craik, Clarke, and Kirkup (1998), women who were sensitive of stereotypes and were even aware of the spuriousness of the industry still desperately want to imitate these images. Such is the explanation why advertisers reportedly pay huge amounts of money every year to have their products endorsed by alluring and well-admired women, since their beauty or personality is assumed to add dazzle to the products they promote (Langmeyer and Shank, 1994). Recommendations For media and advertising practitioners, it is important to apprise the audience who will be viewing the ads before putting sexual innuendos into the advertisement piece. Advertisers need to recognize the moral intricacy of sexual appeal in advertising and integrate that understanding in their strategic thought and when designing their commercial pieces. As what Henthorne and LaTour, (1994) stated, as the ethical considerations of society change over time, what is considered appropriate and acceptable in advertising must also change (p.88). Hence, it is imperative to incessantly reassess what society would consider suitable and consider the full level of consequences of their actions before considering for what they make out as ethically acceptable.

Being A Female In a Leadership Position Within The Military

The life of a woman in active Army service is not made up of cherries and cotton candy. Active military life requires me to constantly overcome various obstacles that are placed within my path on a daily basis. But unlike the other women who quit instead of trying to overcome the difficulties so that they can advance to the senior level positions, I chose to stay on and prove that I am somebody who will always muster the courage to become a worthy counterpart of the male soldier.I cannot blame the women who leave the service before they reach the senior grade levels though. Sometimes, the obstacles seem insurmountable and endless so that it seems like it is no longer worth the effort to keep on fighting. The reality is that the Army was developed by males and having females come into their ranks as soldiers and officers simply does not sit well with a vast majority of these people. Male soldiers want to believe that women will forever be weak and feeble creatures.Which is why it will take a immensely strong and influential female role model, a female in active service who will accomplish something so admirable that it will be impossible for the men to ignore the accomplishment to change the male perception. Such an embodiment of female leadership will also finally give the female soldiers a leader whom they can emulate, idolize, and hope to be in the future. The question female soldiers are now left with is â€Å"Where do we find such a woman to lead us? †I have seen some females who could be the role model we seek but because they are opinionated and sometimes seem more masculine than the males in an effort to make themselves heard, these women get administratively charged and then fired or worse, they voluntarily leave because of the frustration they feel I will admit that building a career as a female Army leader carries tremendous stress and frustration because we have to constantly prove ourselves, sometimes while facing overwhelming odds.We know ve ry well that the men want to see us fail and the higher leaders already talk down to us and undermine our confidence and ability to think as strong minded females, we still voice our opinions — but at a cost to our femininity. When I was serving at Camp Taji in Iraq, there was a woman who came to the brigade and it seemed like the entire female population of the camp was discussing who she was and where she came from. Before she arrived on camp, we had a male leader who pretty much did not understand, or did not care that the female soldiers where not complying with the regulations.Maybe he was afraid of being reported for sexual harassment if he called a female on a violation. All of that changed when our female leader arrived. We began to take pride in our appearance and grooming because this leader was not afraid to call us on any infractions we may have. Here was a woman who had the grace of a ballerina, the posture of a military professional, and the attitude of a leader who knew how to get the job done. She spoke in the manner of a highly educated person who was neither condescending nor rude. Not once did I ever catch her in a uniform that was not sharply pressed.Her hair was always tucked behind her head and her hat was always so crisp that it would stand on its own. She knew all about the Army Standard and insured that she would always uphold it to the best of her abilities. She did not care that she faced becoming an outcast because she was vocal about her beliefs regarding what was right for the army. She did not hesitate to use discipline when necessary and she let us know that if the Army cannot entrust you with small tasks, how could we be expected to complete real missions on the battlefront? Discipline was key.Sure she was called a bitch by most, but she was a bitch who got the job done. She knew that there were no acceptable excuses and compliance with the rules is all that mattered. For those are the traits of a real leader. She has be en my role model ever since. Males believe that women who succeed in military life can only be either of 2 things. A bitch or a lesbian. Neither of which are true. I am severely hurt when I hear comments like this. More so when I hear it from fellow females. This is why when I was given the duty of a company leader, I told myself that I was going to prove them wrong.I can be an effective leader without being a bitch and still keep my femininity to use whenever I want to. Since I currently serve as a company leader, I find myself constantly having to push myself to perform my duties even more effectively than a man. With 6 platoons and a corresponding 6 male platoon Sergeants under my direct supervision, 3 of whom have been in active military service far longer than me, I can honestly say that it took a lot of heartache for me to be able to lead them because they never expected a female to come out of nowhere and be given the duty of running a line unit.My first few months as company leader were very difficult. I had to overcome the fact that my platoon sergeants chose to ignore my orders and would rather do things their own way. The problem with this situation is that when all hell broke lose, it was my command responsibility and it was my bottom on the line. The men viewed me as a figurehead but, as they quickly learned, I knew how to get their attention and crack the whip upon them. It took some time but my corrective training eventually paid off and they now regard me with the same respect as they would a male company leader.I approached the situation the way a male company leader would. I knew exactly what they could do on a PT challenge so I stepped up the requirements a bit for them. After 55 pushups, 100 sit ups and a 13:00 run that left them winded, they certainly had a clear message regarding who was in charge of the company. From then on, I never hesitated to reintroduce them to Army Standards as the need arose. Each time I run my company, I recall m y experiences with that female leader in Iraq and remind myself that she was leadership in action.She was at the top of her game and although probably lonely at the top, she was prepared for all the challenges that came her way. I was able to properly do my job and was good at it because I chose to be an engaging leader. My job was to make sure that my soldier’s received 100% quality training and I did not let the challenges posed before me because of my gender stop me from delivering what was necessary. It is unfortunate that these challenges to the female gender will always be present. Men will always develop a sense of anger and bitterness when a woman gets ahead of them.I have experienced being conspired against by my male subordinates because I threatened their male supremacy within the ranks. Which is why I try to seek a balance between the two genders. I ask both the male and females for advice in order to prove to the males that I only want to work with them, not agai nst them. Gender discrimination is not a right. It not a privilege either. It is an unacceptable situation that exists within the military because of gender bias and issues. There was a serious point in time when all the intrigue was hitting me so hard that I contemplated leaving the military.I was frustrated and discouraged by what I believe to be the direction the military was headed in. Thankfully, I was talked out of it by the other females in the army who were with me in similar positions of authority. Through their mentorship, I came to the realization that I had to stay where I was regardless of the obstacles before me because the future of women in the military depended upon it. If every female who ever entered active military service were to quit, the males will have won and proven that females just do not have what it takes to survive in a world that they wish to solely dominate.Men in the military are already an established dominant population. But that does not mean that the military can never be female ready. It is up to existing female military leaders such as myself to cultivate the new military world. Where women will be able to serve alongside men with a little restrictions as possible while taking care of ourselves on the field. After all, men take care of themselves on the battlefront. If women want to be treated equally in the military, they we should learn to become just as self sufficient and independent on all the fronts. 2 years ago, females were finally allowed to see active combat duty in Iraq.I consider this to be a success for the females in military service. This is the military’s acknowledgement that men and women actually have the same skill level once trained properly and can both serve on the battlefront without being a hindrance to one another. Work Cited Bender, Bryan. (2005). U. S. women get closer to combat. The Boston Globe. Retrieved December 4, 2007, from http://www. boston. com/news/nation/washington/articles/200 5/01/26/us_women_get_closer_to/ RAND. (1997). Military readiness: women are not a problem. RAND Research Brief . Retrieved December 5, 2007,

Social Networking and the Untimely Death of Intelligence...

Because people have no thoughts to occupy theor minds, they occupy their minds with Facebook and social media. We have a nickname of these people, we call them idiots. -- Daniel Albright -- Professor Of Literature, Harvard Over the past decade, technological innovation has brought us into an era in which the social networking revolution is prominent in almost everyone’s life. The social networking revolution is a phenomenon that many people see as a breakthrough in technology that allows for simple communication and an easy way to keep in touch. In reality, this revolution has created a multitude of issues in our society, which people often overlook. This is an especially prominent issue amongst children born from the 1990s to†¦show more content†¦First, social networking removes a lot of face-to-face interaction among individuals. This effectively creates less social beings that rely on social networking for communication and are less competent when it comes to in-person interaction. Social networking also allows for a sense of anonymity, which creates reckless morals and gives people the ability to say harmful things with no consequence. Finally, social networking is a major distracti on and a huge waste of time. Children and adults often opt to spend their time on social networking sites rather than being productive members of society. These problems continue to get worse and will escalate if they are not addressed and solved immediately The first problem with social networking is that it takes away the aspect of face-to-face social interaction. When people have the access to social networking, they communicate through these means rather than traditional methods, including phone calls, letters, and even e-mails. We are able to take the easy way out by talking to people through Facebook, twitter, text messaging and many other convenient, yet less personal means of communication. Social networking may be convenient when time and distance are issues, but it simply is not the same and cannot replace phone calls and face-to-face communication (Coyle 15). Many people see the convenience aspect of social networking and overlook the factShow MoreRelatedHiv/Aids in Nigeria6960 Words   |  28 Pages250,000 in 2000 to 360,000 by 2006. As a result of the epidemic the crude death rate in Nigeria was about 20% higher in 2000 than in 1990. In 2001 alone 170,000 adults and children died of AIDS at the end of 2001, UNAIDS estimated that 1 million children orphaned by AIDS were living in Nigeria. USAID Brief (2004) further added that several factors have contributed to the rapid of HIV in Nigeria. These include sexual networking practices such as polygamy, a high prevalence of untreated sexually, transmittedRead MoreI Love Reading Essay69689 Words   |  279 Pagesnew idea, by an individual or a set of people by launching an enterprise de novo or diversifying from an existing one (distinct from seeking self employment as in a profession or trade), thus to pursue growth while generating wealth, employment and social good’. Methodology: The methodology adopted in preparing this report is based on one-on-one interviews with one hundred and ï ¬ fty ï ¬ ve entrepreneurs from diverse backgrounds, in selected cities across India, as well as collecting information from consultationsRead MoreCase Study16130 Words   |  65 Pagesand synergies then so much the better.’ Drivers for change There were a number of internal and external drivers for change: †¢ the continuing shift away from a local authority culture to one of an autonomous not-for-profit business; †¢ the untimely death of the Chief Executive and consequential re-evaluation of strategy and need to appoint a new chief executive; †¢ the Housing Association world continuing to grow with the creation of organizations receiving the housing stock of local authoritiesRead MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesECS8C_C01.qxd 22/10/2007 11:54 Page 600 600 Guide to the main focus of cases in the book Introduction to strategy Business environment: general Five forces analysis Capability analysis Corporate governance Stakeholder expectations Social responsibility Culture Competitive strategy Strategic options: directions Corporate-level strategy International strategy Innovation and Entrepreneurship Strategic options: methods Strategy evaluation Strategic management process Organising ResourcingRead MoreProject Managment Case Studies214937 Words   |  860 Pagesleadership may be necessary such that the barriers to change can be overcome quickly. These barriers can exist at all levels of management as well as at the worker level. The changes may require that workers give up their comfort zones and seek out new social groups. tive Lakes Automotive is a Detroit-based tier-one supplier to the auto industry. Between 1995 and 1999, Lakes Automotive installed a project management methodology based on nine life-cycle phases. All 60,000 employees worldwide accepted

Swimming Is The Best Form Of Exercise - 893 Words

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What do these scoresRead MoreMy Exercise Prescription for Paige Essay example1214 Words   |  5 Pagesprogression, and amounts of sets and reps for each components of your exercise prescription. Throughout our meeting, you discussed with me the types of activities you like to participate in. You expressed what you wanted to achieve through this exercise plan and you informed me of your likes and dislikes. You made it clear that you could exercise everyday and that your time availability was flexible. I would like you to exercise in some way each day, even if it is just stretching. You do not haveRead MoreExercise Relieves Anxiety Stress And Depression Fitness Center1560 Words   |  7 Pages Company Information Exercise Relieves Anxiety Stress and Depression fitness center is a family owned business that was formed in 2009. ERASD Fitness Center grew out of a desire to help family members suffering from depression, anxiety and stress through exercise routines. Without certain medical credentials we felt useless but knew we had to do something that would be beneficial in helping the mind, and body of loved ones dealing with those sort of issues. We started out as a small group of instructorsRead MoreStress Relief Techniques for College Students708 Words   |  3 Pages97). No one can get through college without experience stressful moments. The trick is to learn how to handle this stress and in what ways the pressure can be relieved. One of the best ways to reduce stress is to exercise. Working out by doing activities such as running outdoors, boxing and sparring, aerobics, swimming, and bicycling have been proven to have extremely positive effects on a persons mental state and their abilit y to handle stress. Stress is the feeling of intense pressure whichRead MoreThe Effects Of Stress On College Students709 Words   |  3 Pagesfrequently occurs with the lives of college students, especially if they have many assignments due. Thankfully, there are many ways to relieve and/or reduce stress levels. Three main ways to relieve stress levels are to form time management skills, to practice good sleeping habits, and to exercise regularly. Throughout elementary school, junior high, high school, and college, students normally do not have or choose not to use their time management skills. Without time management skills, students do not save